Privacy Notice

Last updated: 31/08/2026

1. Who we are

JK Pristine Exterior Cleaning Services

For data-protection purposes, we are the controller of the personal information described in this notice.

Contact details

JK Pristine Exterior Cleaning Services
Email: info@jkpristine.co.uk
Telephone and WhatsApp: 07549 556713
Website: https://www.jkpristine.co.uk/

2. The personal information we collect

Depending on how you contact or engage us, we may collect:

  • Your name, telephone number and email address.

  • Your property address and postcode.

  • Details about the property, roof, surfaces, access and requested services.

  • Photographs or videos you send for quotation or assessment purposes.

  • Your preferred timescale and communication method.

  • Messages exchanged through telephone, email, SMS, WhatsApp, Facebook or Instagram.

  • Quote, booking, deposit, invoice and payment information.

  • Records relating to completed or cancelled work.

  • Information submitted through Meta/Facebook or Instagram lead forms.

  • Technical website information, such as IP address, device, browser and cookie information, where applicable.

  • Relevant information obtained from publicly available mapping or property imagery, such as Google Maps, Street View or Google Earth, to help assess and measure a property.

We do not ask customers to access a roof or take photographs from an unsafe position.

3. How we collect your information

We may receive personal information:

  • Directly from you by telephone, email, website form, WhatsApp, SMS or social media.

  • Through a Meta/Facebook or Instagram lead form.

  • When you request a quote, make a booking or pay for work.

  • From someone acting with your permission.

  • From publicly available property and mapping services.

  • Automatically through website cookies and similar technology, where enabled.

4. How and why we use your information

We use personal information for the following purposes:

Responding to enquiries and preparing quotations

We use your contact and property information to understand your requirements, assess the property, prepare a quotation and respond to questions.

Our lawful basis is taking steps at your request before entering into a contract and, where appropriate, our legitimate interest in managing genuine business enquiries.

Providing and managing services

We use your information to arrange appointments, deliver agreed services, communicate about the work, take deposits and payments, issue invoices and maintain service records.

Our lawful basis is the performance of our contract with you.

Business administration and legal obligations

We may use and retain information for accounting, tax, insurance, complaint handling, fraud prevention, dispute resolution and compliance with legal obligations.

Our lawful bases are legal obligation and our legitimate interests in protecting and administering the business.

Improving and protecting our services

We may use limited information to maintain our systems, improve customer service, investigate technical issues and protect against misuse or fraud.

Our lawful basis is our legitimate interest in operating a secure and effective business.

Marketing

We will only send electronic marketing where permitted by law. Where consent is required, we will ask for it. We may contact existing customers about similar services only where the applicable soft opt-in requirements have been met.

You may opt out of marketing at any time by replying STOP, using an unsubscribe option or contacting us directly.

Messages sent solely to answer an enquiry, provide a requested quotation, manage a booking or deliver a service are service communications rather than unrelated marketing.

5. Meta lead forms, WhatsApp and our customer-management system

If you submit an enquiry through Facebook or Instagram, Meta provides the submitted details to us so we can respond to your request.

We may then contact you using the telephone number, email address or WhatsApp account supplied with your enquiry.

We use customer-management, messaging and automation services to organise enquiries and communications. These may include:

  • Meta, Facebook, Instagram and WhatsApp.

  • HighLevel and LeadConnector.

  • PixelNest Digital, acting as our authorised marketing and customer-system service provider.

  • Website, email, telephone and hosting providers.

These providers may process personal information on our behalf or under their own privacy terms, depending on the service involved.

We do not sell your personal information.

6. Automated assistance

We may use automated tools to:

  • Acknowledge an enquiry.

  • Ask for missing property information.

  • Organise or route an enquiry.

  • Identify when a person should take over the conversation.

Automated tools do not make the final decision about prices, serviceability, availability or bookings. Property assessments and final quotations are reviewed and confirmed by a person.

You may ask to speak to a person at any time.

7. Who we share information with

Where necessary, we may share limited personal information with:

  • Our authorised marketing, CRM and IT service providers.

  • Meta, WhatsApp, Facebook and Instagram.

  • HighLevel and LeadConnector.

  • Website, hosting, email and telecommunications providers.

  • Payment-processing providers.

  • Accountants, insurers, legal advisers and other professional advisers.

  • Contractors or suppliers involved in delivering an agreed service.

  • Regulators, law-enforcement bodies, courts or public authorities where disclosure is legally required.

  • A buyer or successor if the business is sold or reorganised, subject to appropriate confidentiality protections.

We only share the information reasonably necessary for the relevant purpose.

8. International transfers

Some technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will use providers that rely on an applicable UK adequacy regulation or another lawful safeguard recognised under UK data-protection law, such as the UK International Data Transfer Agreement or UK Addendum where required.

Information about a provider’s safeguards may be requested using our contact details above.

9. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this notice.

Our usual retention periods are:

  • Enquiries that do not become customers: up to 12 months after the last meaningful contact.

  • Customer, quotation, booking, invoice and payment records: normally up to six years after the end of the relevant financial year or customer relationship.

  • Property photographs and assessment information: for the duration of the enquiry or service and for up to two years afterwards, unless required for a complaint, warranty, insurance matter or legal claim.

  • Marketing preferences: until consent is withdrawn, an objection is made or the information is no longer reasonably required.

  • Technical and security records: for as long as reasonably required to maintain and protect our systems.

We may keep information for longer where required by law or where it is reasonably needed for an active complaint, insurance matter or legal claim. Information that is no longer required will be securely deleted or anonymised.

10. Cookies and website technology

Our website may use essential cookies needed for security and operation.

If we use non-essential analytics, advertising or tracking cookies, these should only be activated after the visitor has made the appropriate choice through the website’s cookie controls.

Further information should be provided through the website’s cookie settings or cookie notice.

11. Keeping information secure

We use reasonable administrative and technical measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Access is limited to people and service providers who reasonably require it for their work.

No internet or electronic storage system is completely secure, but we take proportionate steps to protect the information entrusted to us.

12. Your data-protection rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of your personal information.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to delete information.

  • Ask us to restrict how information is used.

  • Object to processing based on legitimate interests.

  • Receive certain information in a portable format.

  • Withdraw consent where processing relies on consent.

  • Object to direct marketing at any time.

Your right to object to direct marketing is absolute. If you ask us to stop using your information for direct marketing, we will do so.

Some rights are subject to legal conditions and exemptions. We may need to confirm your identity before completing a request.

To exercise a right, contact us at info@jkpristine.co.uk.

13. Complaints

Please contact us first if you have concerns about how we use your personal information so we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/

14. Changes to this notice

We may update this privacy notice when our services, systems or legal obligations change.

The latest version will be published on our website with its updated date.